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Transform Your Safety Communication By:Marie-claire K. Ross Published on 2014-01-10 by Attention Safety Communicators: Do you want everyone Speaking the Same Language on Safety?Your workforce is going to give you about one minute to convince them to work safely.Do you know what to say, or write, in those first 60 seconds?Employees quickly tune out when they hear bland, irrelevant safety messages. For too long they have been fed complicated, legalistic communication written for compliance that totally ignores that people actually want to feel safe at work.What is needed is a new and easy way to create compelling, targeted risk communication that catches attention and keeps it. Yet, at the same time builds a safe, thriving and productive environment. This new way is “Transform Your Safety Communication.”This is the book for you, if you want to:• Create clear, consistent safety messages, so everyone works to a common standard.• Understand the psychology behind why people don't listen.